Creator Partnership / Educational Design Content
Kittl is a browser-based design platform used for creating logos, apparel graphics, posters and social content. I partnered with Kittl to create educational design content that demonstrated how the platform could be used in real creative workflows, particularly for clothing brand graphics, logo design and visual identity concepts.
Content creation - Design - Marketing
CAMPAIGN 01 — Y2K LOGO SYSTEM
I was approached to showcase my design skills using Kittl while the platform was still in beta. I created a collection of free-to-use logos that demonstrated the tool’s creative potential and helped position Kittl as an accessible alternative for designers looking beyond traditional programs like Adobe Illustrator.
The video reached 91,000 views and contributed to over 2,000 user sign-ups for the platform and template use cases alone.
The perfect AUDIENCE
Once Kittl and I established a strong creative fit, I worked more closely with their marketing team to tailor the content towards my design audience. Using current trends in streetwear and brand-building, the content was positioned to help designers start businesses, build stronger client proposals and create more professional fashion-focused visuals.
The goal was to position Kittl as a practical and reputable design tool for streetwear designers, giving them another option outside traditional design software.
146,000 views
CAMPAIGN 04 — remake
Developed a trend-led YouTube series for Kittl using popular brands like Hellstar as proof-of-concept identity studies. By combining audience trend analysis with recognisable brand aesthetics, the series showed how Kittl could be used to rapidly deconstruct, rework, and validate visual identity concepts.
The campaign focused videos generated 74k+ long form views, turning cultural momentum into product education and creating a repeatable format for future brand led campaigns.
outcome
Over multiple campaigns, the Kittl team and I developed a content workflow that connected their product goals with my design-focused audience. Each video was built around the campaign, tool, or workflow being promoted, then refined through scripting, visual direction and performance analysis to improve engagement and conversion.
Across the partnership, the content has generated over 450,000 total views Long form education, helping introduce Kittl to designers, clothing brand owners and visual creators looking for a practical alternative to traditional design software.
The Process
record
I shoot and record all of my own content, with audio being one of the most important elements in this style of video. Scriptwriting, planning and research are also key parts of the role, including identifying trends, studying what is performing well and using analytics to improve future content.
Post-produciton
The post-production process is long but rewarding, involving colour grading, audio mixing, file syncing, pacing checks, VFX and music selection to support retention. This links back to the shooting process, where building a strong hook from the start is critical for most content.
thumbnail process and title
Most creatives know this is a game of first impressions, from colour and typography to faces, tone and composition. Ensuring each piece has a strong visual hook is critical, as it plays a major role in capturing attention and keeping viewers engaged.